Marketing News

SEPHORiA Heads to Atlanta Sept. 27 and 28

Sephora debuts its annual event this fall at the city's Pullman Yards with a Beauty Funhouse theme.

Sephora has announced the return of SEPHORiA, its largest beauty experience of the year, with a new theme and US destination. The beauty event will head to Atlanta, GA for the first time, on Friday, Sept. 27 and Saturday, Sept. 28 at the city’s Pullman Yards. “We are thrilled to take the SEPHORiA experience to Atlanta, broadening our reach and creating buzz in a highly immersive new market,” said Jessica Stacey, senior vice president, external communications, experiential and marketing par...

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